Years ago you could simply throw together any old website
and it would serve its purpose and make your business money, but fast forward
to 2016 and the web is much more complicated.
The sophistication that goes into websites in this day and age is quite
remarkable. In this article we look at
why the user experience is so important when it comes to website design.
By the way, if you are wondering who we are then listen up,
we are a digital marketing agency in wales called Weeare and we help small
business owners like your self get more out of their internet marketing. We offer web design Pontypridd and web design wales services, plus web design all through the south wales valleys. Now that’s out of the way continue reading
about the user experience.
User experience or in the industry is commonly called UX is
a very important factor to take into consideration when designing a new
website. UX allows you to give the user
what they want, when they want it. If you
get your UX right then your customers will love using your website which will
lead to an increase in sales, but if you get it wrong your customers will hate
using your site, causing you to lose money.
User experience can be determined by a few factors, one of
which is web page speed. Ever bought something from a website that took forever
to load? Nope, me either. If your
website is slow then your losing money. Your
customers are more than likely leaving your website before they even see your
offer. A good website should be fast,
and one of the best ways to achieve a fast website is to build a custom made
website from scratch, this allows you to use only what you need and get rid of
any junk code that you don’t need.
A good website should also be easy to navigate, imagine
trying to find a certain product to buy but you cant find it because the
navigation is not organised, is too small or cant be found. You more than likely wont buy from that
site. Make your users find your content
by making the most important content accessible by clicking it from the main
menu.
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